Psychologist Elizabeth Loftus tells us not only about the workings of the memory, but also why memory is a faulty facult Our memories are our most reliable sources of information about ourselves, our friends and lovers, our jobs. The color of the font is an indigo / ink color variation, which I’ve also used it as a background dark contrast, which I think it goes well and gives an elegant and business-like style (thinking of the luxury owners clients).Īdd to this, the circle shape and the gradient colors represent a balance between the geometric and organic styles. Memory is a look at man's oldest nemesis. Aside from the fact that there surely must’ve been a few graphic designers among the 156 participants, you’ll hardly be surprised that the logos with the most accurate recreations across the board, i.e.
The remainder are on Branded in Memory, from. The feminine style is given by the smoothness of the handwritten font. Top-left is least accurate, and bottom-right pretty much spot on. Through the circle shape I wanted to capture the idea of services related to cleaning (englobing services), or it can stand for the protective idea (your company will take care of client’s needs, you got everything covered). The luxurious style is given by the gradient color variation of the aquas, with a green color, which also gives the feeling of cleanness and environment (thinking of Durango, as semi-resort town). With so many brain injuries and diseases able to cause significant loss of memory, scientists have spent a long time looking for ways to restore or improve memory.
My logo proposal focuses on combining the luxurious and feminine touch, as main style attributes. In Experiment 2, we assessed the semantic association between logos and food/beverage names by using a semantic priming task to elucidate whether the memory color effect of logos relates to consumer brand cognition, and found that the semantic associations between logos and food/beverage names in the high-familiarity brands were stronger than. For testing brand recognition, asking people to draw the logo from memory is probably the best test you could imagine. Logo for residential and commercial cleaning company - contest entry UK user van retailer Van Monster wanted to see just how well people remember car logos and asked 100 people to draw them from memory.
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